33 came from family.

It was Michael's father's football number during his time playing VFL for South Melbourne. Growing up, the number came to mean far more than football. It stood for the values Michael saw lived every day: hard work, commitment, persistence, humility and taking responsibility for your own success.

They were never values spoken about. They were demonstrated in the way people worked, treated others and earned respect over time.

As Jenna and Michael began talking about building an agency together, they realised those were exactly the values they wanted at its heart. 33 became a symbol of that, a reminder of where they came from, and the standard Media33 would hold itself to every day.

More than a decade later, it still does.